How do you evaluate activation programs in your town or city?

Local government activation programs are often assessed through participant and convenor reviews. These provide in depth analysis into the experience of a limited number of individuals who experienced the activation strategy.

Reviews, like focus groups, provide useful qualitative and anecdotal evidence. But they are time-consuming, expensive and do not provide a baseline of quantitative data on visitation.

This is where people-counting comes in. People-counters positioned carefully in town centres, record visitation day and night, rain or shine, before, during and after activation programs.

The more data you have the better. Historical data provides the basis for a more accurate evaluation of program effectiveness.

A Beautiful City helps local governments discover the vast untapped resource of visitation data with indoor and outdoor counter systems.

Take a look at a live counter in our demo below and then get an estimate of how inexpensive it is to start people counting in your town or city.