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How do you evaluate place activation programs in your town or city?

Local government activation programs are often assessed through participant and convenor reviews. These provide in depth analysis into the experience of a limited number of individuals who experienced the activation strategy.

Reviews, like focus groups, provide useful qualitative and anecdotal evidence. But they are time-consuming, expensive and do not provide a baseline of quantitative data on visitation.

This is where people-counting comes in.

Pedestrian counting technology positioned carefully in town centres record visitation day and night, rain or shine, before, during and after place activation programs.

You can discover the vast untapped resource of visitation data with indoor and outdoor counting systems.

Take a look at a live counter in our demo below and then get an estimate of how easy it is to start people counting in your town or city today.