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What one measure will boost shopping centre performance?

[et_pb_flipbox title=”A satisfied Client.” title_back=”A satisfied Client” content_back=”Occurs when their agent has up-to-date tools.” button_url_new_window=”1″ flipbox_height=”250px” back_color=”#a0a0a0″ flipbox_style=”left” image_alignment=”center” front_horizontal_align=”center” back_horizontal_align=”center” flipbox_speed=”1.2s” depth_effect=”on” _builder_version=”3.21.1″ header_front_font=”|700|||||||” header_front_text_align=”center” header_front_text_color=”#ffffff” header_front_font_size=”26px” header_front_line_height=”1.6em” header_front_text_shadow_style=”preset3″ body_font=”||||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”24px” body_line_height=”1.3em” header_back_font=”|700|||||||” header_back_text_align=”center” header_back_text_color=”#ffffff” header_back_font_size=”18px” header_back_line_height=”2em” body_back_font=”||||||||” body_back_text_align=”center” body_back_text_color=”#ffffff” body_back_font_size=”16px” body_back_line_height=”1.6em” background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_start=”rgba(72,153,1,0.82)” background_color_gradient_end=”rgba(186,127,0,0.89)” background_color_gradient_direction=”222deg” background_color_gradient_start_position=”40%” background_color_gradient_end_position=”71%” background_color_gradient_overlays_image=”on” background_image=”https://abeautifulcity.com/wp-content/uploads/2019/03/electronics-600.png” background_position=”top_center” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ text_orientation=”center” module_alignment=”center”][/et_pb_flipbox]
[et_pb_flipbox title=”Increase property value.” title_back=”Increase property value” content_back=”With foot traffic knowledge.
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Who are the best agents?

The best agents are proactive because they have all the necessary tools to do so.  Your Client’s investment in you is validated when you increase the performance of their investment.

Marketing, casual mall leasing and tenant relationships intend to bring more people, create upward pressure on rents and maintain centre occupancy. Much of this can be easily measured, but foot traffic remains elusive where there is old or no pedestrian counting technology.

An agent that knows visits increases the management of their Client’s asset with insight that optimises decisions.

People Counters: an example

A client, a Perth agency had paid for holiday activity programs for several years and needed more clarity on the foot traffic this generated in order to structure budgets.

A Beautiful City installed People Counters at all entries and provided centre marketers with data. This data immediately informed the agent of the adjustments to make so that for less money the centre can attract more foot traffic.

The agent is now performing at the best level for the Client, who appreciated their proactivity with a renewed management agreement.

It all begins

with a people counter and analytics.

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Outdoor counter data/analytics plan

PER COUNTER
1yr: $3000
2yrs: $5800
3yrs: $8000


1yr: $3000 2yrs: $5800 3yrs: $8000 (per counter)


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Indoor counter data/analytics plan

PER COUNTER
1yr: $1200
2yrs: $2300
3yrs: $3300


1yr: $1200 2yrs: $2300 3yrs: $3300 (per counter)


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