{"id":50545,"date":"2019-03-31T19:38:55","date_gmt":"2019-03-31T11:38:55","guid":{"rendered":"http:\/\/abeautifulcity.com\/?p=50545"},"modified":"2019-04-30T09:52:50","modified_gmt":"2019-04-30T01:52:50","slug":"how-local-governments-help-businesses-thrive","status":"publish","type":"post","link":"https:\/\/abeautifulcity.com\/2019\/03\/31\/how-local-governments-help-businesses-thrive\/","title":{"rendered":"How local governments help businesses thrive."},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”3.22″][et_pb_row custom_padding=”0px|0px|50px|0px|false|false” _builder_version=”3.22″][et_pb_column type=”1_3″ _builder_version=”3.20.2″][et_pb_flipbox title=”Appropriately serve the Council body.” title_back=”And make powerful decisions with consumer trends.” button_url_new_window=”1″ flipbox_height=”250px” back_color=”#a0a0a0″ flipbox_style=”left” image_alignment=”center” front_horizontal_align=”center” back_horizontal_align=”center” flipbox_speed=”1.2s” depth_effect=”on” _builder_version=”3.22.2″ header_front_font=”|700|||||||” header_front_text_align=”center” header_front_text_color=”#ffffff” header_front_font_size=”26px” header_front_line_height=”1.6em” header_front_text_shadow_style=”preset3″ header_front_text_shadow_color=”rgba(0,0,0,0.92)” body_font=”||||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”24px” body_line_height=”1.3em” header_back_font=”|700|||||||” header_back_text_align=”center” header_back_text_color=”#ffffff” header_back_font_size=”18px” header_back_line_height=”2em” body_back_font=”||||||||” body_back_text_align=”center” body_back_text_color=”#ffffff” body_back_font_size=”16px” body_back_line_height=”1.6em” use_background_color_gradient=”on” background_color_gradient_start=”rgba(12,113,195,0.56)” background_color_gradient_end=”rgba(37,160,0,0.63)” background_color_gradient_direction=”200deg” background_color_gradient_start_position=”31%” background_color_gradient_end_position=”80%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/abeautifulcity.com\/wp-content\/uploads\/2019\/03\/life-between-buildings-780h.jpg” background_position=”top_left” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ text_orientation=”center” module_alignment=”center”][\/et_pb_flipbox][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.20.2″][et_pb_flipbox title_back=”Add pedestrian data to place activation programs.” button_url_new_window=”1″ flipbox_height=”250px” back_color=”#a0a0a0″ flipbox_style=”left” image_alignment=”center” front_horizontal_align=”center” back_horizontal_align=”center” flipbox_speed=”1.2s” depth_effect=”on” _builder_version=”3.22.2″ header_front_font=”|700|||||||” header_front_text_align=”center” header_front_text_color=”#ffffff” header_front_font_size=”26px” header_front_line_height=”1.6em” header_front_text_shadow_style=”preset3″ header_front_text_shadow_color=”rgba(0,0,0,0.92)” body_font=”||||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”24px” body_line_height=”1.3em” header_back_font=”|700|||||||” header_back_text_align=”center” header_back_text_color=”#ffffff” header_back_font_size=”18px” header_back_line_height=”2em” body_back_font=”||||||||” body_back_text_align=”center” body_back_text_color=”#ffffff” body_back_font_size=”16px” body_back_line_height=”1.6em” background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_start=”rgba(12,113,195,0.85)” background_color_gradient_end=”rgba(37,160,0,0.84)” background_color_gradient_direction=”200deg” background_color_gradient_start_position=”31%” background_color_gradient_end_position=”80%” background_image=”https:\/\/abeautifulcity.com\/wp-content\/uploads\/2019\/03\/woman-pink-suit-157741-isolated.png” background_position=”top_center” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ text_orientation=”center” module_alignment=”center” header_front_line_height__hover_enabled=”on”][\/et_pb_flipbox][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”3.20.2″][et_pb_flipbox title=”Build relationships with the business community.” title_back=”With long-term insights that help sales.” button_url_new_window=”1″ flipbox_height=”250px” back_color=”#a0a0a0″ flipbox_style=”left” image_alignment=”center” front_horizontal_align=”center” back_horizontal_align=”center” flipbox_speed=”1.2s” depth_effect=”on” _builder_version=”3.22.2″ header_front_font=”|700|||||||” header_front_text_align=”center” header_front_text_color=”#ffffff” header_front_font_size=”26px” header_front_line_height=”1.6em” header_front_text_shadow_style=”preset3″ header_front_text_shadow_color=”rgba(0,0,0,0.92)” body_font=”||||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”24px” body_line_height=”1.3em” header_back_font=”|700|||||||” header_back_text_align=”center” header_back_text_color=”#ffffff” header_back_font_size=”18px” header_back_line_height=”2em” body_back_font=”||||||||” body_back_text_align=”center” body_back_text_color=”#ffffff” body_back_font_size=”16px” body_back_line_height=”1.6em” use_background_color_gradient=”on” background_color_gradient_start=”rgba(12,113,195,0.56)” background_color_gradient_end=”rgba(37,160,0,0.63)” background_color_gradient_direction=”200deg” background_color_gradient_start_position=”31%” background_color_gradient_end_position=”80%” background_color_gradient_overlays_image=”on” background_image=”https:\/\/abeautifulcity.com\/wp-content\/uploads\/2019\/03\/life-between-buildings-780h.jpg” background_position=”top_right” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″ text_orientation=”center” module_alignment=”center”][\/et_pb_flipbox][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0px|0px|0|0px|false|false” _builder_version=”3.22″][et_pb_column type=”1_2″ _builder_version=”3.20.2″][et_pb_text _builder_version=”3.22.2″ header_font=”||||||||” header_3_font=”|600|||||||” header_3_line_height=”1.5em” custom_margin=”0px||0px” custom_padding=”0px||0px”]<\/p>\n

How do you evaluate place activation programs in your town or city?<\/h3>\n

Local government activation programs are often assessed through participant and convenor reviews. These provide in depth analysis into the experience of a limited number of individuals who experienced the activation strategy.<\/p>\n

Reviews, like focus groups, provide useful qualitative and anecdotal evidence. But they are time-consuming, expensive and do not provide a baseline of quantitative data on visitation.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.20.2″][et_pb_text _builder_version=”3.22.2″ custom_margin=”0px||0px” custom_padding=”0px||0px|||” header_font=”||||||||” header_3_font=”|600|||||||” header_3_line_height=”1.5em”]<\/p>\n

This is where people-counting comes in.<\/h3>\n

Pedestrian counting technology\u00a0 positioned carefully in town centres record visitation day and night, rain or shine, before, during and after place activation programs.<\/span><\/p>\n

You can discover the vast untapped resource of visitation data with indoor and outdoor counting systems.<\/p>\n

Take a look at a live counter in our demo below and then get an estimate of how easy it is to start people counting in your town or city today.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=”0|0px|19px|0px|false|false” custom_margin=”0px||” _builder_version=”3.22″][et_pb_column type=”4_4″ _builder_version=”3.21.1″][et_pb_text _builder_version=”3.21.1″ custom_margin=”0px||” custom_padding=”0px||”]<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.22″][et_pb_column type=”4_4″ _builder_version=”3.21.1″][et_pb_text _builder_version=”3.21.1″ max_width=”100%” global_module=”49579″]<\/p>\n

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It all begins<\/h1>\r\n

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Outdoor counter estimate<\/h2>\t
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