[et_pb_flipbox title=”Discover your baseline data.” title_back=”Get the full picture with customer visits.” button_url_new_window=”1″ flipbox_height=”250px” back_color=”#a0a0a0″ flipbox_style=”left” image_alignment=”center” front_horizontal_align=”center” back_horizontal_align=”center” flipbox_speed=”1.2s” depth_effect=”on” _builder_version=”3.22.2″ header_front_font=”|700|||||||” header_front_text_align=”center” header_front_text_color=”#ffffff” header_front_font_size=”26px” header_front_line_height=”1.6em” body_font=”||||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”24px” body_line_height=”1.3em” header_back_font=”|700|||||||” header_back_text_align=”center” header_back_text_color=”#ffffff” header_back_font_size=”18px” header_back_line_height=”2em” body_back_font=”||||||||” body_back_text_align=”center” body_back_text_color=”#ffffff” body_back_font_size=”16px” body_back_line_height=”1.6em” use_background_color_gradient=”on” background_color_gradient_start=”rgba(81,81,81,0.5)” background_color_gradient_end=”rgba(163,73,0,0.89)” background_color_gradient_start_position=”28%” background_color_gradient_overlays_image=”on” background_image=”https://abeautifulcity.com/wp-content/uploads/2019/03/investor.jpg” text_orientation=”center” module_alignment=”center” header_front_text_shadow_style=”preset3″ header_front_text_shadow_color=”rgba(0,0,0,0.77)” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″][/et_pb_flipbox]

[et_pb_flipbox title=”Increase property value.” use_icon=”on” font_icon=”%%220%%” icon_color=”rgba(0,0,0,0)” title_back=”Be the best investor you can be.” button_url_new_window=”1″ use_icon_font_size=”on” flipbox_height=”250px” icon_font_size=”30px” back_color=”#a0a0a0″ flipbox_style=”left” image_alignment=”center” front_horizontal_align=”center” back_horizontal_align=”center” flipbox_speed=”1.2s” depth_effect=”on” _builder_version=”4.0.11″ header_front_font=”|700|||||||” header_front_text_align=”center” header_front_text_color=”rgba(0,0,0,0)” header_front_font_size=”26px” header_front_line_height=”1.6em” body_font=”||||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”24px” body_line_height=”1.3em” header_back_font=”|700|||||||” header_back_text_align=”center” header_back_text_color=”#ffffff” header_back_font_size=”18px” header_back_line_height=”2em” body_back_font=”||||||||” body_back_text_align=”center” body_back_text_color=”#ffffff” body_back_font_size=”16px” body_back_line_height=”1.6em” background_color=”#ffffff” use_background_color_gradient=”on” background_color_gradient_start=”rgba(81,81,81,0.5)” background_color_gradient_end=”rgba(163,73,0,0.89)” background_color_gradient_start_position=”28%” background_image=”https://abeautifulcity.com/wp-content/uploads/2019/03/younger-businessman.jpg” background_position=”top_center” text_orientation=”center” module_alignment=”center” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″][/et_pb_flipbox]

[et_pb_flipbox title=”Know customer footfall.” title_back=”And make a better property.” button_url_new_window=”1″ flipbox_height=”250px” back_color=”#a0a0a0″ flipbox_style=”left” image_alignment=”center” front_horizontal_align=”center” back_horizontal_align=”center” flipbox_speed=”1.2s” depth_effect=”on” _builder_version=”3.22.2″ header_front_font=”|700|||||||” header_front_text_align=”center” header_front_text_color=”#ffffff” header_front_font_size=”26px” header_front_line_height=”1.6em” body_font=”||||||||” body_text_align=”center” body_text_color=”#ffffff” body_font_size=”24px” body_line_height=”1.3em” header_back_font=”|700|||||||” header_back_text_align=”center” header_back_text_color=”#ffffff” header_back_font_size=”18px” header_back_line_height=”2em” body_back_font=”||||||||” body_back_text_align=”center” body_back_text_color=”#ffffff” body_back_font_size=”16px” body_back_line_height=”1.6em” use_background_color_gradient=”on” background_color_gradient_start=”rgba(81,81,81,0.58)” background_color_gradient_end=”rgba(163,73,0,0.89)” background_color_gradient_start_position=”28%” background_color_gradient_overlays_image=”on” background_image=”https://abeautifulcity.com/wp-content/uploads/2019/03/happy-business-people-600×400.jpg” text_orientation=”center” module_alignment=”center” header_front_text_shadow_style=”preset3″ header_front_text_shadow_color=”rgba(0,0,0,0.77)” border_radii=”on|10px|10px|10px|10px” box_shadow_style=”preset1″][/et_pb_flipbox]

Sales aren’t the only indicator of success.

Your retailers attract customers and then declare sales to you – this is a great indicator of rent potential.

But it’s not enough and there’s more.

I’m going to tell you about something I discovered that that provides an excellent poll of investment health and that is: foot traffic.

Historically, pedestrian data was built on analog technology that didn’t automate and hence was inaccurate and expensive. Property investors today can install overhead counters at each door that provide immediate accurate customer data that is essential reading for any retail investor.

The best infrastructure investment.

The information age has given us massive cost-of-ownership advantages in pedestrian technology. Systems are now cheaper, more accurate and easier to read.

If you have a centre with old counters, no counters or even a broken system you may believe that counting customers is impossible or expensive.

It’s not.

Modern people counters support Turnover figures with baseline data that helps leasing, management marketing and sales. No property can do without it.