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Who are the best agents?

The best agents are proactive because they have all the necessary tools to do so. Your Client’s investment in you is validated when you increase the performance of their investment.

Marketing, casual mall leasing and tenant relationships intend to bring more people, create upward pressure on rents and maintain centre occupancy. Much of this can be easily measured, but foot traffic remains elusive where there is old or no pedestrian counting technology.

An agent that knows visits increases the management of their Client’s asset with insight that optimises decisions.

People Counters: an example

A client, a Perth agency had paid for holiday activity programs for several years and needed more clarity on the foot traffic this generated in order to structure budgets.

A Beautiful City installed People Counters at all entries and provided centre marketers with data. This data immediately informed the agent of the adjustments to make so that for less money the centre can attract more foot traffic.

The agent is now performing at the best level for the Client, who appreciated their proactivity with a renewed management agreement.